According to the October 2006 Forrester Research report entitled, “US e-Commerce: Five-Year Forecast And Data Overview, “Non travel online retail revenues will top the quarter-trillion-dollar mark by 2011. The driver of this growth? A segment of the most active Web shopping households that is roughly 8 million strong. This group of consumers is extremely comfortable with technology and values convenience above all else in the online retail experience. As retailers begin to wade through their copious data warehouses and understand the who, what, when, where, why, and how of this segment, they will benefit from targeting these customers.”
Web Trails has ample experience in driving e-commerce for targeting the above mentioned ‘most active Web shopping households that is around 8 million strong’. We develop easy to use websites that are technologically sound and ready for commercial use. We understand that e-Commerce is not exempt from good business planning; so in order to deliver a winning solution every time; we conduct extensive market research and analysis to keep up with the latest trends and evolving consumer needs.
Our 7 years of experience in information technology has enabled us to diversify our strategies that have inspired trust in our customers, encouraging them to respond to the site, without hesitation or annoyance. Experience has it that, ‘if the site is not people friendly, then, even the best technology is rendered useless’. The secret of a successful e-Commerce initiative lies in blending cutting-edge technology with user-friendly designs and feature key elements; and we’ve the right recipe all worked out, Just for you. Come see, how easy we have made it for you to expand your business online.
Expanding Business Online
Many people think that expanding business online just means launching a website about the products and/or services of their company. But, that alone doesn’t work out. To bring out a successful eCommerce initiative business online, first and foremost one should understand the needs and behavior of the audience your site is targeting. After the audience analysis, it is time to thoroughly check out your competitor, in order to deliver better and competitive services. Next, make sure: the design of the website is appealing; the content, Search Engine Optimized and the features and technology deployed, easy to use. Once the site is up and running you will have to execute several strategies to drive in customers to your site, on a daily basis, such as; linking with other sites, advertising where necessary, submitting to search engines, etc. And the most important thing is, you must maintain updated and relevant information on your site, this helps to retain the interest and loyalty of your customers.
E-Commerce, although an integral part of extending and expanding business of this century, cannot be easily achieved without devoting a decent amount of time and effort. And unless executed with expertise, it is likely to hesitate in the void of cyber space. At Web Trails, we have 7 years of experience and expertise in delivering, optimizing and maintaining winning eCommerce solutions. Contact us now, and we will present you with a winning solution within days. The E-Commerce advantage is not something to be ignored by a shrewd business in the present economic scenario.
Advantages of E-Commerce
E-Commerce can become an integral part of your sales strategy . It is one of the cheapest mediums for reaching out to new markets. If implemented successfully, it also offers a smart way of doing business and expanding it further.
At Web Trails, we attribute our successful implementations to carefully understanding your products,your customers and your business process. We create a design that is suits your brand in relation to the target customers, and develop easy-to-use systems to extend your business on the web.
Your E-Commerce platform is Designed & Developed to maximize its reach to potential customers and provide them with a convenient, gratifying & secure shopping experience.
The key factors that we focus on while building your Online Business include:
- Attracting potential customers
- Providing Brand identity
- Building trust relationships
- Providing easy-to-use interface
- Maintaining security
- Building customer loyalty
Benefits of E-Commerce
- Increase in sales revenue
- Low-cost/high-payback alternative to traditional physical store or mail-order catalog
- High-value services at low cost
- Easier to scale up online
- Tap a growing segment of customers who are comfortable purchasing goods online
- Avoid losing sales to competitors who are online
- Immediate international sales presence
- Operate 24 hrs/day, 365 days/year
- Expand customer base
- Set up shop anywhere, independent of geographical locations
- Low-cost way to turn your Web site into a profit center
- Reduce Customer Support costs via email and regular Newsletters
- Create customized mailing list
Making E-Commerce Work
E-Commerce is not just about having a great site with great technology, to get the targeted result, it is important to be visible to your target audience on a continuous basis and motivate them to deal with you. To be found in the vastness of cyber space it is necessary to be recognized and acknowledged by the search engines and online directories. Still more can be achieved with:
- Affiliate Marketing
- Email Marketing
- Paid Search Marketing
To achieve the full potential of an e-commerce initiative we make certain your site/product are well positioned by optimizing and integrating website content to achieve inclusion, relevance and page ranking on leading search engine sites. We also provide built-in affiliate tracking facilities, making iteasy for you to establish and measure affiliate relationships.